Seylou Bakery & Mill, Director of Breaducation (Washington, DC, 2017-present)

  • Led PR around opening, with front page Washington PostNPRand more coverage
  • Grow Seylou’s brand loyalty and thought leadership reputation 
  • Broker partnerships within the local as well as regional agricultural community
  • Build Seylou’s customer base and drive sales

Capital Area Food Bank, Director of Marketing (Washington, DC, 2014-2017)

  • Positioned CAFB as a national thought leader in nutrition access through leadership of a PR campaign about the organization’s 2016 commitment to wellness
  • Oversaw $400k+ marketing budget, including expenditure for events, online marketing, advertising & administrative
  • Designed and executed a public awareness campaign to serve as CAFB’s strategic framework for engaging the community on the issue of hunger. Successes under this campaign include dramatic increase in media and PR coverage for the CAFB, including five Washington Post features in 2016, plus feature articles on WAMU and in Edible DC, DCist, Huffington Post, and more
  • Led team of 5 marketing associates
  • Served as primary press spokesperson for the CAFB (after CEO), with appearances on News Channel 7, Kojo Nnamdi show, Fairfax County TV, etc. (roundup available here)
  • Led marketing and fundraising events that aim to educate and inspire, including Blue Jeans Ball: CAFB’s annual fundraiser for 1,000 attendees (raised $350,000 in 2016).

Bi-Rite Family of Businesses, Marketing Director (San Francisco, 2009-2013)

For a group of businesses including two grocery stores (“Arguably America’s most ambitious grocery”—Food & Wine), a bakery & ice cream shop, farms, a catering company and a non-profit education center:

  • Devised and implemented annual marketing strategy by leveraging three direct reports, store managers, buyers, service staff and community partners
  • Directed all newsletters, email blasts, online media, print ads, signage & collateral for all member businesses
  • Led development of Bi-Rite Market & Bi-Rite Creamery websites, including creation of company blog
  • Planned, promoted and managed community events, including San Francisco’s 1st Food & Farm Film Fest
  • Led national rollouts of two cookbooks, Eat Good Food and Sweet Cream & Sugar Cones, garnering reviews in The Atlantic, The Wall Street Journal and many others

Williams-Sonoma, Assistant Buyer (San Francisco, 2007-2009)

  • Developed seasonal assortment plans to maximize brand equity, sales and profit for cutlery ($54M annual sales) and books departments ($20M); analyzed key retail metrics to evaluate sales and inform projections
  • Partnered with 267 stores to implement departmental merchandising strategy