My expertise is grounded in four years’ experience leading the marketing and communication team at the Bi-Rite Family of Businesses, San Francisco's beloved local grocer and the most popular ice cream shop in the world (more reviews than any other business on!). As Marketing Director for the family, which includes two grocery stores, an ice cream shop and bakery, farms, a catering company and a non-profit event center, I:

  • Led the development of Bi-Rite Market and Bi-Rite Creamery's websites (featured in the New York Times) as well as the creation and management of the company blog

  • Launched the company's social media program across Twitter (11,000 followers), Instagram (22,000 followers) and Facebook. I provide social media training at food industry trade shows.

  • Led national rollouts of two cookbooks published by our businesses, Eat Good Food and Sweet Cream & Sugar Cones, securing their placement in retailers like Anthropologie and Whole Foods and garnering reviews in The Atlantic, The Wall Street Journal and many others

  • Planned and managed events such as

  • Advised retailers across the country on marketing and community building “the Bi-Rite way”, including Green Grocer (Chicago & Texas), Berkeley Student Food CollectiveErewhon Grocery (Los Angeles), Hawthorne Valley Farm Store (Columbia, NY), Southeast Food Access Workgroup

  • Guided marketing efforts for 18 Reasons, Bi-Rite’s non-profit event and educational arm; planned and hosted classes such as Kombucha Technique, Gazpach-off, Meat Open Mic Night

  • Directed all print ads, newsletters, email blasts, online media, press-releases, signage & in-store collateral for all members of the family

  • Launched community engagement programs such as Bi-Rite’s Earth Day Food Waste Challenge and PUBLIC Label Marmalade outreach

  • Managed Bi-Rite appearances on Martha Stewart Show, the Today Show, TEDx, the Commonwealth club, KQED Forum; coordinated press for Bi-Rite in the New York Times (2x), Wall Street Journal (2x), Better Homes & Gardens, GQ (2x) Cooking Light, Esquire, Fast Company (2x), Food & Wine (2x), Huffington Post, LA Times, the New Yorker, SF Chronicle (6x) 7x7 (8 x) San Francisco Magazine (4x) Edible San Francisco (4x), Sunset (2x) among others. All available here                                           

Before Bi-Rite

  • Williams-Sonoma Assistant Buyer (2007-2009, San Francisco): Developed seasonal assortment plans to maximize brand equity and sales for cutlery ($54M annual sales) and books department ($20M), partnering with 267 stores to implement department strategy
  • Marketing Volunteer at La Cocina, San Francisco’s first incubator kitchen 
  • Degree in Food Journalism from the French Culinary Institute 2005