Mundo Verde Bilingual Public Charter School, Cooking & Gardening Teacher [Temporary] (Washington, DC, May 2018 - Present)

  • Teach students in Kindergarten through fifth grade about nutrition, food preparation and food growing 

Host, Lunch Agenda Radio (Washington, DC, January 2018-present)

Seylou Bakery & Mill, Director of Breaducation (Washington, DC, 2017-present)

Capital Area Food Bank, Director of Marketing (Washington, DC, 2014-2017)

  • Positioned CAFB as a national thought leader in nutrition access through leadership of a PR campaign about the organization’s 2016 commitment to wellness
  • Oversaw $400k+ marketing budget, including expenditure for events, online marketing, advertising & administrative
  • Designed and executed a public awareness campaign to serve as CAFB’s strategic framework for engaging the community on the issue of hunger. Successes under this campaign include dramatic increase in media and PR coverage for the CAFB, including five Washington Post features in 2016, plus feature articles on WAMU and in Edible DC, DCist, Huffington Post, and more
  • Led team of five marketing associates, including hiring, termination, and guiding professional growth 
  • Served as primary press spokesperson for the CAFB (after CEO), with appearances on News Channel 7, Kojo Nnamdi show, Fairfax County TV, etc. (roundup available here)

Bi-Rite Family of Businesses, Marketing Director (San Francisco, 2009-2013)

For a group of businesses including two grocery stores (“Arguably America’s most ambitious grocery”—Food & Wine), a bakery & ice cream shop, farms, a catering company and a non-profit education center:

  • Devised and implemented annual marketing strategy by leveraging three direct reports, store managers, buyers, service staff and community partners
  • Directed all newsletters, email blasts, online media, print ads, signage & collateral for all member businesses
  • Led development of Bi-Rite Market & Bi-Rite Creamery websites, including creation of company blog
  • Planned, promoted and managed community events, including San Francisco’s 1st Food & Farm Film Fest
  • Led national rollouts of two cookbooks, Eat Good Food and Sweet Cream & Sugar Cones, garnering reviews in The Atlantic, The Wall Street Journal and many others

Williams-Sonoma, Assistant Buyer (San Francisco, 2007-2009)

  • Developed seasonal assortment plans to maximize brand equity, sales and profit for cutlery ($54M annual sales) and books departments ($20M); analyzed key retail metrics to evaluate sales and inform projections
  • Partnered with 267 stores to implement departmental merchandising strategy 

Community Leadership

Education

Stanford University, (Stanford, CA, 2000-2004)                                                                                  

  • BA, International Relations; minor, French (fluent in French)
  • Honors: Stanford University Department of Athletics Honor Athlete and Scholar Athlete, Fall 2001

Certificate in Food Journalism, French Culinary Institute (NYC, 2005)

 

 Leading a school field trip at Seylou Bakery + Mill: Investigating Maryland-grown millet

Leading a school field trip at Seylou Bakery + Mill: Investigating Maryland-grown millet